Union JACK is partnering with Channel 4 for the first time to promote its forthcoming comedy series, Stath Lets Flats.
The collaboration with Channel 4, which was overseen by OMD, will see content run across Union JACK’s schedule for seven weeks, including a competition for listeners to win a month’s free rent (£1,000), brought to life through one of the characters in audio form co-written by Union JACK and Demetriou.
Speaking of the promotion, Union JACK’s Commercial Content Director Katherine Knapp said: “Union JACK has been cementing its name as the home of new, rising British comedy and music, so we’re delighted to be supporting Channel 4 as they embark on delivering this hilarious new comedy series.”
Nic Moran, Group Marketing Manager at Channel 4 added: “Union JACK is a natural fit to help drive awareness of our new comedy series Stath Lets Flats, as it provides a unique platform to give dedicated comedy fans a real feel for the Channel 4 character.”
The six-part TV series starts on 27th June at 10pm on Channel 4.