Fire Radio turns Yellow Bus orange in Bournemouth

Fire Radio’s latest marketing campaign includes wrapping a Bournemouth bus in the station’s orange brand colour and photos of its breakfast show team.

Presenters Max and Jason appear on the sides of the bus, which travels around Bournemouth and the surrounding areas each day.

Max said: “It’s brilliant to see myself on Fire’s very own Yellow Bus although I’m getting lots of jokes about looking like the back of a bus. That’s because I am!”

Jason added: “Yellow Buses operate right across Bournemouth, Poole and Christchurch so it’s a great way of telling people about Fire Radio. Feel free to tweet us @fireradio when you’re travelling on our bus.”

David Squire, Yellow Buses’ Managing Director, said: “Fire Radio’s winning mix of the most hit music is particularly popular among students and young people, a key demographic for us.

“We look forward to forging even closer ties with Fire Radio over the coming year as our partnership develops.”

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