Wave FM introduces new audio branding and jingles

Dundee and Perth’s commercial radio station Wave FM has a new set of custom jingles and imaging now on-air.

The audio has been created by AudioSweets ID for the DC Thomson-owned station, which relaunched in 2018 following the merger of Heartland FM and Wave 102.

Andrew McMurray, Senior Manager Radio at DC Thomson Media said “It was a delight working with the Audio Sweets team. They completely understood our brief and the direction we wanted to take.”

The themes span all the musical genres that represent pop music of today, including Tropical House, Dance and R&B.

Simon Prentice, Marketing Director of AudioSweets added “It was great to be working with Andrew and the team at Wave FM and DC Thomson Media, at this exciting time in Scottish Radio. The fresh sound of the package really reflects where Wave FM is going, and we’re really pleased with the results. We are looking forward to re- singing this for other stations around the world.”

AudioSweets has also made recent custom jingle packages for Spirit FM, the Lincs FM Group and KMFM.

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  1. croxted says

    Fresh??!!! Same old same old dreary.

    I fear we’re going back to the days of Alfasound identikit when it comes to local radio

  2. Jeff C says

    Joe Public won’t care what jingles the station plays as long as it’s catchy. However as a jingle anorak I agree these are nothing to write home about.

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