Classic FM launches national marketing campaign

Classic FM is promoting its presenter line-up in a new national marketing campaign, including new recruit Moira Stuart.

The posters also show Bill Turnbull, Margherita Taylor, Alexander Armstrong and Myleene Klass.

Moira started on the station last week, reading the news for Tim Lihoreau on breakfast. From July, Moira will join the weekend line-up to present her own Saturday afternoon show, Moira Stuart’s Hall of Fame Concert, replacing Nicholas Owen.

Classic FM’s Managing Editor Sam Jackson tweeted photos of some of the billboards, saying “From today, Classic FM’s all-star line-up will be seen across the UK in this brilliant new campaign from Global’s marketing team. Fantastic broadcasters, playing The World’s Greatest Music.”

The campaign has launched just seven days before Bauer starts its own quasi-national classical music service, Scala Radio, on digital radio.

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  1. Alex says

    Definitely expected Global to give a good and strong marketing campaign for Classic FM ahead of Bauer’s new Scala Radio launch…. well played Global. I do love Classic FM!

  2. Bob says

    Wonder how bauer will hit back and launch Scala with a bang

  3. matt says

    An unusual strategy – promoting your breakfast newsreader but not the presenter!

    1. Joe Smith says


  4. Craig Strong says

    Why have the other presenters been left off the poster?

  5. william helyar says

    Craig …Promoting the most well known faces that have appeared on telly and that !

  6. Spencer Payne says

    My Staffordshire Bull Terrier, Maximus loves Classic FM. (Seriously )

    I will try him on Scala and see which he prefers

  7. Radio Geordie says

    Bet they had sleepless night coming up with that strapline!

    1. Allan Wallace says

      Brahms and Liszt may have had something to do with it.

  8. Ben says

    Of course using the outdoor ad sites they recently bought but are now the subject of a CMA investigation

  9. Mark Danvers says

    Obviously we do not know yet how varied Scala will be until it launches but it may well be that Classic FM may have to up it’s game. Widening the playlist would help. Surely there is only a certain number of times Montagues & Capulets and Saint Saens Organ SYmphony can be played?

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