Classic FM launches national marketing campaign
Classic FM is promoting its presenter line-up in a new national marketing campaign, including new recruit Moira Stuart.
The posters also show Bill Turnbull, Margherita Taylor, Alexander Armstrong and Myleene Klass.
Moira started on the station last week, reading the news for Tim Lihoreau on breakfast. From July, Moira will join the weekend line-up to present her own Saturday afternoon show, Moira Stuart’s Hall of Fame Concert, replacing Nicholas Owen.
Classic FM’s Managing Editor Sam Jackson tweeted photos of some of the billboards, saying “From today, Classic FM’s all-star line-up will be seen across the UK in this brilliant new campaign from Global’s marketing team. Fantastic broadcasters, playing The World’s Greatest Music.”
The campaign has launched just seven days before Bauer starts its own quasi-national classical music service, Scala Radio, on digital radio.
From today, @ClassicFM's all-star line-up will be seen across the UK, in this brilliant new campaign from @global's marketing team. Fantastic broadcasters, playing The World's Greatest Music: pic.twitter.com/hUR6z1cVVS
— Sam Jackson (@classicjacko) February 25, 2019