Beats Bakery



Beats Bakery

Visual rebrand for production music company BMG

BMG Production Music has unveiled a new brand logo and positioning.

The production music company, servicing the film, broadcast, games and advertising industries, has refreshed visual, messaging, and positioning.

The straplines include “The greatest tracks you’ve never heard of” and “Hidden Hit Makers”.

The company pulled off a stunt at the South by Southwest (SXSW) at Goodstock – the world’s first stock music festival styled as a regular new music event. The twist was that attendees from the creative industries didn’t know the setlist was entirely made up of production music.

BMGPM put on three performing artists – MOA, Caleb Hawley and Dave Cavalier, who feature on BMGPM’s artist series label The Den – as part of a live performance setting for Goodstock. With a reveal at the end of the show that it had featured exclusively BMG production music, ‘stock music doesn’t suck’ was the takeaway for attendees.

John Clifford, SVP Global, Sales, Marketing & Repertoire at BMG Production Music, said: “Following the brilliant stunt that was Goodstock festival at SXSW, BMGPM continues to show it believes in the power of production music with this focussed rebrand and continued championing of Hidden Hit Makers.

“As ever, we are committed to the overarching BMG values of fairness, transparency and service while adding BMGPM’s media client-oriented brand values to this mix. We provide a unique offering in this space and will continue to listen, respond and surprise – never missing a beat, like our talented network of hidden hit makers.

“We chart our success outside of the charts and boldly work in the shadows, ensuring that our creative industry clients remain in the limelight – we are on their team.”

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