Absolute Radio will promote Holiday Inn & Holiday Inn Express ahead of the station’s upcoming comedy night at the London Palladium.
Absolute Radio Live is taking place on November 24th in aid of Stand Up To Cancer hosted by Frank Skinner, featuring Dara Ó Briain, Jo Brand and Tom Allen.
Holiday Inn & Holiday Inn Express’s on-air awareness campaign seeks to ‘connect the nation’ and champion real-life meet-ups for friends, family and colleagues across the country. As well as supporting the event, the hotel group will be making a generous donation to Stand Up To Cancer.
Commenting on the partnership, Simon Kilby Chief Revenue Officer Bauer Media said: “We have found the ideal partners in Holiday Inn & Holiday Inn Express using our world-class programming expertise to engage audiences on the power of human connections through such an important Absolute Radio event raising money for Stand Up To Cancer and extending reach for the campaign across a selection of our influential and wide-reaching national radio brands.”
In addition to headline sponsorship for Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, the commercial partnership will see activity across radio and online on Magic Radio, Hits Radio and heat radio through credits, spotlights, presenter live reads and a chance for audiences to win a trip to a Holiday Inn or Holiday Inn Express to connect with a loved one.
The campaign, in collaboration with Mindshare Innovate, runs from 2nd September to 24th November.