Magic to switch to all-Christmas music again this year

Bauer has announced its main Magic station will be flipping to 100% Christmas music from Monday 25th November.

Magic 100% Christmas was announced at The London Palladium this afternoon (Sunday), at a special event hosted by the station.

Robbie Williams will officially launch the festive move, ‘pressing the button’ in the studio at 9am Monday with regular Breakfast presenter Harriet Scott and guest host Rick Astley.

‘Magic of Christmas saw performances by Robbie, Will Young, Simply Red, Jack Savoretti and Beverley Knight, and Harriet Scott was joined on hosting duties by Martin and Shirlie Kemp, who also performed a festive song for the sold-out audience.

Speaking at today’s Magic of Christmas event, Robbie Williams said “I think it’s great that Magic Radio is doing this. I mean, let’s face it who doesn’t love Christmas music? I’ve even done a whole album of Christmas songs! It’s a sure-fire way to get you into the festive spirit.”

Breakfast presenters Ronan Keating and Harriet Scott added: “We LOVE Christmas here at Magic Radio so thought, what better way to celebrate the season than dedicating our entire playlist to festive hits? So whether you’re online Christmas shopping, decorating your tree, or just sat in the office counting down the days until you can put on your out-of-office, we can give you the perfect festive soundtrack!”

Magic did the same Christmas switch last year, leading to record listening figures with the highest audience in the Magic brand’s 20-year history.

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13 Comments
  1. Stan Wilde says

    Too early and too boring.

  2. Ron Dobbyn says

    Fantastic. ” Grandma got run over by a Reindeer” by Elmo, and Patsy, and ” Wreck the Halls” by the 3 Stooges. And don’t forget ” Rockin around the Polling Booth” by Boris, and Jeremy.

    1. Almorr says

      Good one RD, how about ‘Do they know it’s Election Day’, or ‘Driving Home for Election Day’

  3. Hilda Grace says

    IRELAND has ChristmasFM, sponsored by various businesses, all presenters volunteer their time and ALL text and call charges go to charity. Does Magic support charities?

    1. Max Day says

      Good job I’ve got loads of music on my phone, PC or choice of other radio stations.

      I hate Christmas at the best of times.

    2. Ron Dobbyn says

      My favourite is ” Happy Christmas Brexit War is Over”, and” Rudolph the Remainder Reindeer”

  4. Ron Dobbyn says

    Don’t forget me, Leroy the redneck reindeer

  5. William says

    Far too early. Doesn’t help when 2 versions of the same song, 2000 Miles, is played within 90 minutes. Also disappointing that Radio stations are again pandering to the snowflakes and playing cut/ edited versions of Fairytale of New York.

  6. Maria says

    Way too early have switched to Smooth radio until the 1st December

    1. Morr Al says

      Agree with you Maria, no Christmas music before 1st December, I understand that both Scala Radio and Classic FM won’t be playing any until1/12.

  7. Peony says

    I’ve switched it off… There’s only so much one person can take. The odd Xmas song here and there to keep it fresh!!

  8. Claire says

    Sorry it’s driving me mad, have changed radio stations.i really don’t want to hear Xmas songs for 4 weeks!

  9. Heather says

    Xmas songs 24/7 is a resounding no from me. I’ve changed stations till after Xmas. Continuous Xmas music only caters for the retail trades blasting it out in their shops to hopefully enhance the customers shopping experience.(in my opinion!)

Comments are closed.