BBC Local Radio to run a naming promotion with GWR
Listeners to BBC Local Radio stations in the South West are getting the opportunity to name a GWR high speed train.
Nine local stations are taking part in the promotion, with 18 listeners eventually getting the chance to decide a name.
It’s all part of BBC Make A Difference, with nominations invited to recognise people who have gone the extra mile during the pandemic.
Chris Burns, Head of BBC Audio and Digital says: “Radio has the power to bring people together and while COVID-19 is a global pandemic, it’s impact had been very localised and MAD has highlighted what people have done locally to help each other.
“We want to recognise the acts of kindness that have been a part of this difficult time. So we are asking people to tell us about their local heroes, those who have lifted your spirits, made them laugh or cry or maybe even literally saved their life?”
The following BBC Radio stations are taking part, two listeners from each station will be selected to have trains named after them:
- BBC Radio Bristol
- BBC Radio Wiltshire
- BBC Hereford and Worcester
- BBC Radio Oxford
- BBC Radio Berkshire
- BBC Radio Somerset
- BBC Radio Devon
- BBC Radio Cornwall
- BBC Radio Gloucester
GWR Interim Managing Director Matthew Golton said: “The GWR has a long history of naming trains after those who have made a difference in their communities, recognising past and present stars from across our network.
“As key workers ourselves we recognise only too well the sacrifices many have made to keep people safe and we want to reward their efforts. We have been keeping key workers and community heroes moving throughout the pandemic and continue to do so, and it is lovely to be able to recognise just a handful in this way.
“I am honoured that today we are able to partner with the BBC Make a Difference campaign, to recognise those who have gone above and beyond during the pandemic to meet the needs of their communities, and the communities we serve. Listening to BBC local radio we were touched by the stories that we have heard.”
Posted on Monday, August 10th, 2020 at 6:06 am by RadioToday UK