Bauer creates a Magic Christmas Quiz skill for Alexa devices

Bauer Media Audio has created an interactive Alexa Skill designed for families to use this Christmas.

The Magic Christmas quiz tests players on their knowledge of Christmas songs, festive traditions, movies and TV.

Hosted by Magic Radio Breakfast presenters Ronan Keating and Harriet Scott, Bauer says the game extends the appeal of the Magic Radio brand into a new digital sphere, enabling a new form of audio engagement.

The Alexa Skill complements a wider partnership with Bauer Media Audio and Amazon collaborating on a series of other digital innovations.

Ronan Keating has recorded a special pre-roll ‘Merry Christmas’ message to complement the Amazon “Hey Santa” Skill that will be dynamically inserted into listener feeds before Magic Radio – which recently flipped to play 100% Christmas music – is played on devices with Alexa.

Likewise, the Amazon Santa voice will also be heard across Magic Radio, in trails across the station.

Earlier this year, the company launched two Alexa Skills, allowing audiences to play Absolute Radio Breakfast’s “Five words five grand” game, along with Bush and Richie’s “Through the decades”.

Commenting, Richard Dawkins – COO at Bauer Media Audio said: “At Bauer Media Audio, we are always seeking out forms of innovation which will allow us to engage our audiences in new ways. This new Alexa Skill does just that, leveraging and extending the power of the Magic Radio brand to create an interactive Christmas game that can be enjoyed across the festive period”