Arqiva has introduced a new brand identity as it expands its focus beyond broadcast distribution into broader technology and critical infrastructure services.
The refreshed identity, described as “Built for what’s critical”, is to reflect the company’s evolution and growing ambitions in media, utilities, and national infrastructure, the company says.
Arqiva continues to provide broadcast distribution and critical communications infrastructure, but now also offers managed media services, cloud and IP-enabled workflows, smart data services, and connectivity solutions.
Chief Executive Officer Shuja Khan said the new brand represents a business that is evolving alongside its customers. He explained that as technology changes the markets Arqiva serves, the company is combining infrastructure, connectivity, data, and operational expertise to help customers modernise.
The new brand is being rolled out across all Arqiva operations, digital channels, and customer communications from today.
