TikTok and Global are teaming up once again to live stream Capital’s Summertime Ball with Barclaycard.
It’ll be live on the social network, along with Global Player, from 2pm this Sunday.
The continuing partnership follows the live stream of Capital’s Jingle Bell Ball last year on TikTok which attracted over 2 million unique viewers in more than 20 countries.
The stars set to perform include Harry Styles, David Guetta, KSI, Aitch, George Ezra, Anne-Marie and many more with Ed Sheeran confirmed as the act who will open the show.
The event is returning to London’s Wembley Stadium for the first time in three years, with a sold-out audience of 80,000 Capital listeners set to come together on Sunday June 12th.
James Rea, Director of Broadcasting & Content at Global, said: “Capital is the most-followed radio brand in the world on TikTok so we know there’s a huge, highly engaged community and we’re delighted to partner with TikTok again.
“Through creators with exclusive access and a dedicated live stream of the star-studded line-up, the TikTok community will be able to join in, savour the atmosphere and see all the action with a virtual VIP experience of the UK’s biggest summer party live from the world-famous Wembley Stadium.”
Normanno Pisani, Head of Media Partnerships UK and Ireland TikTok said: “We are thrilled to be partnering again with Global on Capital’s Summertime Ball with Barclaycard this year, bringing the biggest party of the summer to the TikTok community like never before. Using our unique product tools and features, our community are given unprecedented access to talent, can take a virtual seat in the front row and access exclusive behind the scenes content through TikTok creators, who continue to shape trends in UK’s thriving cultural scene.
Posted on Wednesday, June 8th, 2022 at 9:13 am by RadioToday UK