LGBTQ+ station Gaydio is getting behind Lady Gaga and rebranding itself as Gaydio Gaga in support of the singer’s Chromatica Ball Summer Tour coming to the UK.
Paris and Dave from Gaydio Breakfast announced the move planned for Friday 29th July when the station will only broadcast Lady Gaga songs as Little Monsters prepare to watch the “Bad Romance” hit maker take to the stage at Tottenham Hotspur Stadium that evening.
A series of Gaydio Gaga content will take place on air and on the @Gaydio social channels including the broadcast of iconic clips from Gaga’s career, tributes from Little Monsters in the UK as well as a series of features in each of the daytime shows.
During the day, listeners will be able to vote for their favourite Lady Gaga song from her entire back catalogue, with Drivetime presenter, Alex Baker, counting down her top ten most popular songs and revealing the number one just before the gig kicks off.
Kriss Herbert, Network Content Manager for the Gaydio network said: “Lady Gaga is arguably the biggest LGBTQ+ artist of all time. Her music has been the soundtrack to many in the community with her message of self-love and acceptance.
“We needed to do something big to celebrate her return to the UK and what’s bigger than rebranding a whole radio station? Introducing Gaydio Gaga. Paws up!”