The latest audience figures for Fix Radio have been released and show more people are listening longer.
The Builders Station had a weekly reach of 352,423 tradespeople between December 2022 and May 2023. The station’s potential weekly reach – a figure that takes into account that several tradespeople are typically within earshot of the radio while on site – was 498,403 tradespeople.
Fix Radio’s average weekly listening figures also grew to 24.1 hours, between June 2022 and May 2023. Nielsen calculated Fix Radio fans tuned in to the station for an average of 3.4 hours per day.
The previous audit of Fix Radio’s audience figures by Nielsen, calculated the station’s weekly reach at 295,109 tradespeople with 22.9 hours average weekly listening.
Louis Timpany, founder and CEO of Fix Radio said: “We are constantly thinking about how we can improve our product and how we serve our community of tradespeople and that is paying off in the growth of our audience and listening hours,” said Louis Timpany, founder and CEO of Fix Radio.
“Since our last audit figures, we’ve picked up our first ARIAS nominations, added new shows and run a number of popular marketing campaigns that worked closely with our community of listeners. These are really exciting times for the station.”