Mission Christmas, Bauer’s annual campaign run by charity Cash for Kids, has officially launched today across its radio stations.
The appeal is backed by a number of famous faces including Ant & Dec, Greatest Hits Radio’s Ken Bruce and Magic Breakfast’s Ronan Keating and Harriet Scott.
In 2022 Mission Christmas collected over £14.2 million in gifts and cash donations, which were used to make sure that 270,728 children and young people had presents to open on Christmas Day.
Ronan Keating said: ‘Mission Christmas does such incredible work every year and, with the cost of living still impacting on so many, I know that the team want to help out Santa this year more than ever.
“If you can help in any way, either by donating a gift or cash, you could make a world of difference to a child somewhere in the UK this Christmas Day.”