Times Radio is branding itself as ‘The Election Station’ from today as the UK heads towards an as yet unknown polling day.
Designed by News UK’s in-house agency Pulse Creative London, the new look will be communicated with digital, print, social media and out-of-home advertising campaign including a homepage takeover on the Times website.
Tim Levell, Programme Director of Times Radio, said: “It’s the biggest election year the world has ever known, and we know that listeners across the UK flock to our coverage of big political stories.
“We now want to dial that up by becoming “The Election Station”. Throughout 2024, our amazing presenters and Times experts will guide listeners through every political twist and turn of this unprecedented year.”
Louise Agran, Marketing Director of Times Media said; “This new positioning outlines Times Radio’s impeccable credentials for political coverage. With bright new visuals and the new title ‘The Election Station’ we are making it clear to our current and new listeners that it is the place for the latest news, analysis, lively debate and unmissable interviews.”
Times Radio’s political editor Kate McCann will lead the coverage, as Times Radio draws on political reporters and columnists from across The Times and Sunday Times, including John Pienaar, Hugo Rifkind and Daniel Finkelstein.
Listeners can hear expert analysis from former politicians like Ruth Davidson, Ed Vaizey and William Hague.