BBC Radio Leeds is encouraging Bradford-born stars to get behind a campaign to find the next Voices of Bradford.
The winner or winners will join the BBC team to help report on the special year in 2025 for the city.
Anita Rani, who will be a head judge, says: “Bradford is a vibrant city full of energy, personality and talent.
“Now is the time for that talent to find its voice and forge new paths in what is going to be such a transformative year, as we head towards the UK city of culture 2025.
“This talent search is a fantastic opportunity for someone who loves the city to join the BBC and celebrate everything it has to offer. I encourage everyone to send in their audition videos, as you can be right at the heart of the BBC’s coverage.
“Bradford 2025, UK City of Culture gives us the chance to shine a light on the city and tell the stories which matter to us. These opportunities don’t come around too often, so now’s your chance to make a difference and represent the place I call home.”
BBC Radio Leeds breakfast presenter Rima Ahmed, another judge, won a New Voices talent search in 2019 and now presents the station’s flagship show.
She says: “I’m so excited to be on the panel for New Voices Bradford – what an honour. I know Bradford is a city brimming with talent just waiting to be unleashed and I can’t wait to witness the magic… Bring it on, Bradford!”
Katrina Bunker, Senior Head of Content Production for Yorkshire, says: “We can’t wait to cover the events of Bradford 2025 across TV, radio and online. It’s going to be such an exciting year for the region.
“Bradford is a city that has heaps of creative talent and this is a great opportunity for authentic local voices to showcase their talents and get a foot in the door at the BBC.”
Shanaz Gulzar, Creative Director of Bradford 2025, says: “I’m delighted that BBC New Voices is coming to Bradford, just one of the many things as a result of Bradford 2025 UK City of Culture. This really is a brilliant opportunity for those interested in, and with a passion for presenting.
“Bradford is full of talent, and we want to see people from all corners of our district submit applications. We’re looking for people who are full of energy and personality – which is what being from Bradford is all about.”
The search launched on 11 March and will be open for four weeks before the shortlisted finalists are invited to a finale at Sunbridgewells on 28 April.