Scott Shannon will feature in a free webinar for radio professionals around the globe hosted by Benztown and P1 Media Group this Thursday.
The 40-minute Webinar, Up Close and Personal with Scott Shannon: Radio G.O.A.T, will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group.
Scott Shannon is best known for launching Z100 in New York and taking it from Worst to First in 1983. He also created the Morning Zoo concept at Q105 in Tampa before launching it at Z100.
In Thursday’s webinar, Shannon will share his experiences and insights on radio’s biggest opportunities. He will address:
- What skill sets are essential for radio and television talent compared to those needed for podcast hosts and new media personalities.
- The true story of Z100, which was memorialized in a fascinating documentary a few years ago.
- Creating The Morning Zoo and Z100 morning show concepts, two of the most replicated and duplicated morning show formats in radio history, and his thoughts on whether it is possible for radio to capture that type of magic again.
- Building unique, distinctive brands and stationalilty, including, The Hot Rockin’ Flame Throwin’ Z100, Pirate Radio’s take-no-prisoners attitude, and the repositioning of WPLJ to MOJO Radio in New York. He shares whether there is a place for this high-concept and attitudinal branding today.
- Why his renowned meticulous approach to music scheduling is so important.
- What radio can do to attract young people to radio in 2024.
- One essential lesson he would share with programmers today.
- What a radio station in 2024 would look like if, given carte blanche, he designed it today.
The webinar takes place at 6pm UK time, this Thursday, 11th April. Register now at: https://event.webinarjam.com/register/88/6k23qb7k. Upon registering, you will receive a link with webinar information.
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