Amazon Ads and Octave have announced a new programmatic integration, making News UK’s digital audio brands available to advertisers through Amazon DSP.
This integration allows advertisers to reach listeners across well-known brands such as talkSPORT, Virgin Radio UK, Talk, and Times Radio, as well as podcasts from The Times and The Sunday Times, including titles like The Story and Off Air with Jane and Fi.
The partnership expands Amazon DSP’s audio supply by adding Octave, News UK’s audio-visual advertising platform, which connects with over 15.5 million UK listeners each month.
Advertisers using Amazon DSP can now access both Amazon’s first-party shopping, browsing, and streaming data, and audience insights from Octave, helping them target relevant audiences more effectively.
Measurement tools, including third-party options, are available to help brands understand the impact of their audio campaigns as part of a broader strategy.
Phil Christer, Managing Director, UK, Amazon Ads, said the integration brings some of the country’s most engaging audio brands to Amazon DSP and makes audio easier for advertisers to plan, activate, and measure.
Russell Pedrick, Managing Director, Octave, said the collaboration gives advertisers access to News UK’s connected monthly listeners and unique audience insights, offering another way to leverage their audio portfolio.
