Happy Radio has been announced as the Official Radio Partner of Manchester Storm for the 2026/27 season.
The partnership will see station involved in game night entertainment, fan activations, and ongoing marketing campaigns, to boost engagement with supporters of the ice hockey team throughout the year.
There will be exclusive interviews, player features, competitions, and regular coverage of Manchester Storm across Happy Radio’s broadcasts and digital channels.
The station will work closely with the club to deliver content that increases awareness of the team and offers fans more access to players and behind-the-scenes stories.
Mark Noakes, Director of Operations and Business Development at Manchester Storm, said the partnership is a good fit for both organisations and will help connect with both loyal and new supporters.
Happy Radio’s co-owners, Max Eden and Darren Proctor, expressed their enthusiasm for working with Manchester Storm and highlighted their commitment to bringing fans closer to the action during the season.
The collaboration is part of Manchester Storm’s ongoing efforts to strengthen ties with local organisations and expand its reach across Greater Manchester.
