Radiocentre has relaunched its Advertising Amplified campaign with a new outdoor push targeting major media agencies in London and Manchester.
Starting from this week, digital roadside six-sheets will appear near agencies such as Carat, Goodstuff, Havas Media, John Ayling & Associates, MG OMD, OMD, Publicis, T&P and WPP Media.
The campaign is to keep audio advertising at the forefront for agency staff by naming agencies directly and highlighting audio’s role in boosting advertising effectiveness.
Running for six weeks, the campaign was developed by Weber Shandwick and planned by December 19.
It will also feature placements in London Underground and mainline train stations, focusing on commuters heading to and from agency offices.
Radiocentre’s audio ads, voiced by comedian Dianne Morgan and first launched in July 2025, have continued over the summer.
New versions are planned for the autumn, written and produced by Radioville, and will air nationwide on commercial radio and digital audio platforms owned by Radiocentre members.
Lucy Barrett, Client Director at Radiocentre, said the campaign is designed to reach decision-makers directly and ensure the message about audio’s impact is “harder to ignore”.
