KISS’s rebrand and new research into audio advertising profitability will feature at Tuning In 2026, with Tom Swarbrick hosting the morning.
The LBC drivetime presenter joins Katherine Ryan, Tyler West and Chloe Burrows at Radiocentre’s event on Wednesday 30 September at Kings Place in London.
Under the theme “The Secret to Growth”, sessions will explore how audio can help advertisers improve campaign results through creativity, trust and evidence of effectiveness.
Radiocentre’s Head of Insight Donna Burns will present research examining how moving budget from paid search or paid social campaigns into audio can increase advertiser profit. Her session will follow previously announced speakers Les Binet and Andrew Tindall, who will share findings from their latest research projects.
Katherine will discuss comedy, creativity, podcasting and working with brands in a conversation with Lucie Cave, Chief Creative Officer of Podcasts at Bauer Media Audio.
Tyler and Chloe will take part in a session about KISS’s rebrand, examining how the station is working to reconnect with audiences and reflect their listening and social media habits.
Radiocentre’s Client Director Lucy Barrett said: “We want the audience to leave with a clear understanding of how audio works to amplify the impact of advertising campaigns and drive business results.”
Further sessions are still to be revealed, with the programme bringing together speakers from advertising, media and entertainment to discuss audio’s role in business growth.
