The new classic rock station for Paisley and the Renfrewshire is set to launch on January 8th 2007 with a heavy weight outdoor marketing campaign. Owners GMG appointed Scottish creative agency The Bridge to make sure everyone knows about the new service.
The Bridge have created a combination of 48 sheets and bus rears that captures the new station’s ‘Rock’ essence. From launch, a heavy weight bus rear campaign will be visible across Paisley and the Renfrewshire region of Scotland for a month and from 15th — 30th January, 48 sheets will be displayed across the TSA.
In addition, Adbikes will be visible each weekend of 6th & 13th January which will travel around Paisley and the prominent shopping areas of Glasgow.
Full liveried taxis will travel around the TSA for the next twelve months.
GMG Radio’s Marketing Manager Helen Dickinson said: “The Bridge has come up with a really exciting creative campaign which will effectively target our listeners and I have no doubt that it will create a great impact across the region”.
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