Bauer Media Audio has named Paul Eldon as its new Director of Measurement, overseeing audience analytics and performance tracking across its broadcast and digital platforms.
Paul brings more than 15 years of experience in media measurement, having led audience insight and analytics programmes in both traditional and digital spaces.
He joins Bauer’s Risk, Responsibility & Resilience leadership team and will work across all nine of Bauer’s European markets, focusing on strengthening the way audio performance is measured and valued.
Paul’s role will include refining audience data processes for live radio, streaming and podcast platforms. He is expected to help shape Bauer’s approach to trusted audience currencies as well as support innovation in commercial audio metrics.
Tina Sany-Davies, SVP Legal & Governance at Bauer Media Audio, welcomed the appointment: “Paul’s expertise in next-generation media measurement will be instrumental as we lead the way in developing trusted solutions for the evolving audio landscape.”
Paul said he is joining at a time when strong measurement standards are more important than ever. “Trusted broadcast currencies and innovative approaches to streaming and podcasts are both critical to engaging audiences, driving growth, and delivering value to advertisers.”