TuneIn and Harman partner to create custom app for drivers

TuneIn has announced a new automotive collaboration with HARMAN International focused on connected technologies for automotive, consumer, and enterprise markets.

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd, and TuneIn will create a pre-integrated implementation of the TuneIn app, bringing on-demand live sports, news, music, podcasts, and radio to the HARMAN Ignite Store.

The store is a connected vehicle platform that enables automakers to develop, manage, and operate their own in-vehicle app store.

Automotive manufacturers can leverage the HARMAN Ignite Store digital ecosystem to enable drivers to download a TuneIn app tailored to the in-car environment.

Albert Jordan, VP of HARMAN Ignite Store at HARMAN International says: “Consumers expect safe and compelling connected media experiences while in the car.

“By collaborating with TuneIn, a leader in audio streaming services, we’re delivering leading media services tailored for automotive.”

“TuneIn is excited to be partnering with HARMAN to bring a unique and tailored audio experience to drivers.

“This collaboration gives TuneIn and TuneIn Premium listeners access to personalised live and on-demand content while in their cars, providing a more seamless and integrated experience.”

The scalable platform can be customised and added into the automaker’s development cycle, allowing manufacturers to benefit from faster go-to-market timelines and gain the ability to tailor in-vehicle offerings to meet specific customer needs.

Drivers will get a free trial subscription to TuneIn Premium and personalised content from the dashboard app.

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