RAJAR results published this week, for Quarter 4 2006, show Splash FM's audience rose by 5,800 listeners, on the previous RAJAR quarter and the audience are listening longer.
Splash FM's first RAJAR (Quarter 4 – 2004) published in February 2005 showed an audience of 19,900, listening for an average of 9.3 hours, a week. RAJAR (Quarter 4 – 2006), published yesterday, gives Splash FM a total audience of 30,400, who are listening for an average of 10.8 hours, a week.
In just two years 107.7 Splash FM has increased the size of its audience by 53% – a staggering 10,500 new listeners.
Managing Director – David Atkey said: "This is a brilliant result and just shows how a locally orientated radio station, which is truly a 'voice of the community', can be a success both with its listeners and the local business community. All of this would not have been possible without a magnificent, dedicated and highly motivated team, working together here at Splash FM".
Simon Osborne – Programme Controller believes, "you reap what you sow. Our News team, the Presenters and all the staff here at Splash FM work so hard to achieve the best for our listeners. This really is fantastic news as I feel we had a superb last three months, getting right behind the KWASH campaign, (Keep Worthing And Southlands Hospitals), was a real winner with our audience as they do feel strongly about the possible closure or downgrading of our Hospitals. The bar has now been raised, it's up to me and my team to continue to produce the winning formula that our audience appreciates and loves"!
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