Radio maker PURE starts music streaming
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Radio maker PURE starts music streaming

Radio set manufacturer PURE has launched a new cloud-based on-demand music service to allow consumers to hear their own track selections across computers and smartphones, as well as their internet-connected digital radios.

PURE Music, which will go live from December, will contain millions of music tracks available to stream for a monthly subscription of under £5.

PURE have eight different radio sets with internet connectivity – including sets with the word ‘Flow’ in the title as well as the Sensia.

Colin Crawford, PURE’s director of marketing, said: “Whether you are into chart hits or would prefer a trip down memory lane, PURE Music is the perfect service to allow you to find music and listen to individual tracks, full albums, or even mixtapes perfectly matched to your mood. PURE Music is now at the heart of all of our internet radios, making it child’s play to find and enjoy any music you want directly on your favourite listening device. Forget the hassle of downloading and ripping – just search and enjoy.”

The service will also allow users to ‘tag’ songs they hear on the radio and then listen to them at a later time – or see information about the artist, their back catalogue and similar types of music. We’re told tracks or albums can simply be dragged and dropped into playlists which are automatically kept synchronised across all of the user’s PURE Music listening devices. Playlists can also be shared via social media sites such as Facebook and Twitter.

Find out more on the PURE website.

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0 0 576 27 October, 2011 Digital Radio News 1:56 pm 201110 Thursday, October 27th, 2011

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