Real takes over Tramlines from Hallam FM
Posted by
Real takes over Tramlines from Hallam FM

Real Radio Yorkshire has announced a deal to partner with Sheffield’s Tramlines Festival after rival station Hallam FM said it was pulling of a similar event.

The Bauer station said last week the Tramlines was getting too big, with attendance at the city centre event up five times last year compared with 2009.

Real Radio will be official radio partner for newly announced replacement ‘Sheftival’ festival on 4th and 5th August at the Don Valley complex. It’s Sheffield’s biggest ever festival of music, sport and culture and ties in with the London 2012 celebrations.

GMG Radio say they’ll bring some of the biggest pop acts to the main stage in front of an estimated 50,000 people. Olympic events will also be broadcast on big screens.

Real Radio Managing Director Steve South said: “Real Radio is delighted to be partnering with Tramlines to support ‘Sheftival’. It’s a totally unique event combining music, culture and sport in such an iconic location as The Don Valley Complex and a great way for people across Yorkshire to take part in and enjoy our Olympic Summer.

Festival Director Dave Healy added: “For Sheftival we have invited some of the region’s best festival and event promoters to come and put on a show, giving our Olympic celebration a true festival vibe. We are delighted to have such an experienced media partner as Real Radio working with us whose team have a great track record in presenting big pop events across the county. Their involvement will really help make Sheftival one of the festivals of 2012.”

Last week, Alex Morley – Hallam FM’s Marketing Manager – said in a statement: “We are really sad that Hallam FM at Tramlines won’t be taking place this summer. We have loved being part of Tramlines, bringing some fantastic artists to Sheffield each summer for the past three years, it encapsulated what we are all about – great music, being part of the local community and entertaining our listeners! However, safety is obviously of paramount importance to us and the event was becoming too big for the space, so we came to the joint decision with the Tramlines organisers to withdraw our involvement. Although we realise there will be some sad faces at this announcement, we know that Tramlines will continue to deliver yet another fantastic, award winning event with some excellent free live music across the city, which we will continue to support fully.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 767 14 May, 2012 Station News 11:21 am 20125 Monday, May 14th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events