The switching-on of a new digital radio transmitter in Manchester has prompted Bauer station Key 103 to launch a pop-up station.
The extra station will only be on-air for a day though, and will be called Key 103D.
The new transmitter will be switched on by Mike and Chelsea, Key 103’s breakfast presenters, Gary Stein, Station Director at Key 103, and Ford Ennals, CEO of Digital Radio UK. It will reach an extra quarter of a million residents in Greater Manchester.
Key 103D will be on-air for 24 hours on July 4th, with split digital/FM transmission and exclusive digital-only content.
The new transmitter marks the culmination of 4 years of investment by broadcasters to deliver digital radio across Greater Manchester, and will mean nearly 90% of Manchester households can receive the full line-up of 42 digital stations.
A major new TV and radio consumer advertising campaign has been launched to coincide with the Manchester boost, featuring the voice of Manchester actor John Simm telling listeners: “If you love radio, go digital.”
Gary Stein, Station Director of Key 103 said: “We’re proud to be supporting Manchester Digital Day by launching our very own pop-up station for one day only. Key 103D is a great promotion that will give listeners a real reason to tune into Key 103 on digital radio.”