Magic 105.4 keeps Bauer on top in London
Posted by
Magic 105.4 keeps Bauer on top in London

Bauer Media’s Magic 105.4 remains the most listened to commercial radio station in London, despite a drop in listeners this quarter.

The station went from 2.167m to 2.031m listeners in the last 12 months.

Stable mate Kiss also lost listeners but stays in third place in the London market with 1.8m listeners.

Nationally, the total Bauer Radio audience is now 13.3m listeners, up in hours and share year-on-year.

In the group’s Place Portfolio, Clyde 1 reached 624,000 listeners, up 12% since last year and a nine-year high, Metro Radio returns to over 400,000 listeners for the first time in four years and Key 103, with 512,000 listeners is officially Manchester’s number one hit music station.

Bauer Media’s digital station heat radio, helped by investment in new live programming strands and celebrity content, recorded its highest ever reach of 767,000 up 18.4% year on year and a 46% improvement in hours year on year.

Smash Hits remains the number 1 digital commercial radio station by reach across the UK, hours up 15% year on year and The Hits is the second biggest digital commercial radio station by reach, hours up 9.3% year on year.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

See our unique RAJAR graphs on RadioToday.co.uk/rajar and see more RAJAR news by clicking here.
0 1 1263 31 January, 2013 RAJAR News 12:06 am 20131 Thursday, January 31st, 2013

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
More events