Skin experts Freederm are back on the radio with sponsorship of Kiss Breakfast for a 13-week run on the national digital and London FM station.
The package, booked with Bray Leino and brokered by radio advertising specialists RadioWorks, will include an interactive promotional feature running during the show with Rickie, Melvin and Charlie each Friday.
The “Freederm Fridays” feature will see listeners being offered the freedom to do what they want with the chance to win a £250 cash prize. Listeners will be encouraged to enter the competition on-line throughout the week via a series of on-air promotional trails, with a winner being revealed in the Breakfast Show each Friday.
Steve Taylor, Bauer Creative Commercial Director: “We’re delighted to be partnering with Freederm around Kiss Breakfast. As well as being a perfect fit for our listeners the brand message will reach them at exactly the right time when they are getting ready for the day ahead.”
Georgia McGuffie, Client Services Director at RadioWorks added: “We are thrilled to have Freederm back on the radio and to be sponsoring such a high profile show. We look forward to some great results for Freederm and achieving massive brand stand out in such a competitive market.”