INRIX has signed up its first customer in mainland Europe after taking over Trafficlink UK in 2011.
INRIX serves the majority of the UK radio industry, including all BBC local radio stations and 200 commercial stations, and will now provide real-time traffic information and alerts to Talk Radio Europe.
“We are delighted to announce our partnership with Talk Radio Europe and the expansion of our successful INRIX Radio service beyond the UK,” said Nick Simmons, general manager, INRIX Media.
INRIX will provide Talk Radio Europe with a 24/7 live traffic news feed including full incident information and real-time traffic speed for individual segments of roads, plus the script editing tools to enable broadcast staff to quickly and easily compile traffic reports.
Nicola Chalmers Sales Director of English-language radio station Talk Radio Europe added: “We are equally delighted to be partnering with INRIX. We work hard to provide a voice to the large English speaking expat community in Spain and Mallorca and through the use of INRIX Radio we will be able to provide a comprehensive traffic and travel service to our listeners.”
INRIX reaches more than 150 million drivers globally across six industries covering nearly 4 million miles of road in 37 countries. As well as the BBC, almost 200 customers and partners including Audi, BMW, Ford and the UK Highways Agency use INRIX traffic and driver services.