For the first time in UK radio, a Heart branded station has been replaced by Capital FM after a Format change was agreed by Ofcom.
It’s happened in North Wales where the previous Heart frequencies are now Capital as Real Radio is turned into Heart.
The Format change was approved to allow both brands to operate in the North Wales area, and only required a few words to be changed.
Heart Wrexham and Chester’s Format was previously “An adult contemporary music and information service” but changing this to “A chart and contemporary music and information service” allows more chart music on the service and a re-brand to Capital.
Heart North Wales breakfast presenters Spence and Fiona have informed listeners via their webpage to re-tune to new frequencies to continue listening to their show.
It says: “A brand new radio station – Capital – is going to be here on your existing preset from May 6th at 6am with Graeme and Sarah at Breakfast
“Heart continues with More Music Variety and with Spence and Fiona on Heart Breakfast across North Wales but from 6am Tuesday you’ll need to store a new preset for the new frequencies…
In the Wrexham and surrounding areas it’ll be on 88FM
In Caernarfon and Anglesey areas it’ll be on 107.2FM
In the Colwyn Bay area it’ll be on 105.7FM
In the Mold and Flint areas it’ll be on 106.9FM
In the Rhyl and Prestatyn areas it’ll be on 107.3FM”
Heart North Wales Coast (now Capital) will keep the requirements for six one-hour long programmes per week in Welsh but has changed the description from “past and present pop music” to “pop music”.
Heart North and Mid Wales is now owned by Communicorp, whilst Capital FM North Wales is owned by Global Radio.
In addition today, Real Radio North and Mid Wales has changed to Heart along with other Real stations in Scotland and Northern England.
In approving, Ofcom said: “Ofcom considered that the extent of the impact of the change on the overall character of the service would be limited, and therefore decided to exercise its discretion to agree to the change.”