All change at Orion Media's Free Radio brand
All change at Orion Media’s Free Radio brand
Posted by
All change at Orion Media’s Free Radio brand

Free Radio is changing its logo, strapline, jingles and music playlist in a bid to refresh the brand.

The Orion Media stations will concentrate on pop music tracks from the past 15 years following research into Midlands radio listening habits over a six month period, calling on the views of more than 6,000 people.

The station’s new logo puts the word Free into a more curvy font, whilst Radio gets an bold upper case makeover. The new tag is ‘Let the music set you free’.

“Great businesses today are consumer-led. We believe this is the most extensive research project into radio ever conducted in this key UK region; and has generated real insight into how contemporary listeners engage with radio in their lives,” said Adrian Serle, Orion’s Chief Executive.

“Free Radio is currently enjoying its best ever audience of 25-44s, with a consistently strong market position; and we are confident our new approach will strengthen the offering,” added Serle.

The research identified a sector of ‘30 somethings’ who felt they no longer connected closely to a specific radio station. It also highlighted the increasing importance of ‘mood’ when listeners choose a station to suit their lifestyle.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 15 8347 28 September, 2015 Industry News, Today 8:00 am 20159 Monday, September 28th, 2015

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events