A retune event in Liverpool brought representatives from Bauer, Global and the BBC together to celebrate the addition of two new DAB transmitters.
Ford Ennals from Digital Radio UK, Chris Rick and Vicki Allison from Radio City, The Lord Mayor of Liverpool Councillor Tony Concepcion, Andy Ball from BBC Radio Merseyside and Graham Sarath of Capital Liverpool pressed the button to signify the changes.
The Lord Mayor pressed the big green retune switch at 8.45am to mark the moment for listeners to retune their DAB digital radios and start the process of turning on the new digital transmitters.
BBC Radio Merseyside, Smooth North West, Capital Liverpool, Heart North West, Radio City, Radio City 2, Radio City 3, Radio City Talk, heat, Kisstory and Absolute 90s have all moved and need a full retune on most radio sets today.
The Lord Mayor of Liverpool, Councillor Tony Concepcion, said: “The Liverpool community is served by a great variety of local stations. I am delighted that now even more listeners in Liverpool will be able to hear these important and well-loved stations on digital radio and encourage everyone to retune their radios this morning.”
We’ve got quotes-a-plenty from every involved this morning, and you can read them all below:
Sue Owen, Managing Editor, BBC Radio Merseyside, said: “BBC Radio Merseyside is part of the fabric of Merseyside and one of the jewels in the crown of BBC Local Radio. We’re encouraging our listeners on DAB digital radio in Liverpool to retune their digital radios this morning to ensure we can continue to bring them the local news, sport, and entertainment they love.”
Dee Ford, Group Managing Director Radio Bauer Media said: “Bauer is the biggest commercial radio operator in digital listening and we are thrilled to bring Liverpool’s listeners four distinctive stations in the Radio City Network. Collectively we’re offering a wide variety of music, combined with local speech content that reflect the varied lives of our listeners, alongside three of our flagship digital brands, KISSTORY, Absolute Radio 90s and heat radio. It’s fantastic that even more listeners will now be able to hear our stations on DAB digital radio and we urge all listeners to retune their radios to continue to enjoy us.”
Graham Sarath, Capital Liverpool’s Commercial Director, said: “The increase in coverage is fantastic news for the city. Introducing Capital to Liverpool was a huge milestone for the Capital network and the ability to bring the UK’s number one hit music station to even more people across Liverpool now makes that even sweeter. It’s great news for Global that we can bring Capital, Heart and Smooth to more people in and around Liverpool, in addition to our stations available on national DAB – Radio X, Classic FM, Capital XTRA, Heart extra and LBC.”
Ford Ennals, CEO Digital Radio UK, said: “Liverpool has a great variety of local DAB station so it’s great news that over 360,000 more listeners will now be able to enjoy all their favourite local stations on DAB digital radio for the first time.”
Ed Vaizey, Minister for Culture and the Digital Economy, said: “The digital radio retune in Liverpool is fantastic news for both listeners and Liverpool’s local radio stations. Government is committed to rolling out DAB digital radio, bringing listeners around the UK greater access, better coverage and an even wider variety of content.”
Paul Eaton, Director of Digital Radio, Arqiva, said: “I am delighted that the local DAB coverage expansion programme is continuing with Liverpool being the latest area to receive a digital boost. We’re proud of our role in expanding local DAB coverage as we continue working towards commercial radio FM coverage equivalence by the end of the year.”