Two recording artists have signed up to Kiss 100 to lead its new weekend line-up for 2004.
UK born New York genre-hopping DJ Mark Ronson hosts a Saturday night hip-hop show mixing it with his signature blend of r&b, funk and rock, while British Asian producer Rishi Rich mixes influences from around the world on a new Friday night show which positions itself where ‘East meets West.’
“The term ‘superstar DJ’ doesn’t do justice to the status of Kiss 100’s latest signings.” said Programme Director, Simon Long.
He added, “Mark Ronson is the DJ of choice for New York’s celebrity party circuit, while the biggest artists are queuing up to employ Rishi Rich’s talents. Listeners can expect two very different sounding shows from these chart-topping music heroes.”
“This show is another leap forward for the growing British ‘Urban-Desi’ street music scene. It reflects the breadth of music playing in both Asian and mainstream clubs across the UK, mixing up our unique sound with R&B, hip-hop, dancehall and all manner of street genres. We’ll be bringing in live instruments and drum machines, producer battles and live guests as we continue to experiment and break new talent. Kiss is now where East meets West,” said Rishi.