A special promotion by Classic FM has generated a massive response for DAB digital radio. The competition, which the station ran for 10 days last month, was to win one of a hundred DAB digital radios.
More than 36,000 people registered for the competition, via the Classic FM website, www.classicfm.com, during the course of the promotion.
The on-air promotion ran across the station’s schedule, with presenters announcing the winners every hour. Each winner received one of the in-home DAB radios from manufacturers such as Pure, Intempo and Goodmans.
Over 21,000 entrants also wanted a copy of the free DAB Digital Radio magazine, which has been produced by Digital One. The DAB Digital Radio magazine was launched in response to requests from digital radio owners and potential purchasers, and is an opportunity for people to find out more about the variety of programmes and services available through national commercial DAB digital radio. The brand new Spring edition has recently become available, and had a print run of over 500,000. An audio version of the magazine has also been produced for the visually impaired.
Classic FM has been at the forefront of promoting DAB digital radio and co-launched a special branded edition of the best-selling Evoke-1 before Christmas. Roger Lewis, Managing Director and Programme Controller of Classic FM said: ?We are committed to encouraging the take-up of DAB digital radio among our listeners. These two initiatives are just the start of a major series of promotions on air during 2004.?
Glyn Jones, Operations Director at Digital One says: ?After the huge surge in sales of DAB digital radios in the lead up to Christmas, it’s important to keep the momentum going and this promotion achieved a record response in a very short space of time.?
Posted on Monday, March 22nd, 2004 at 5:00 pm by RadioToday UK