RAJAR Results for Q1 2006
RAJAR results for Quarter 1, 2006 has been released. The headlines today includes the percentage of people tuning in to their radios in Quarter 1, 2006 remains stable at 90% of the UK population (15 years plus), with 44.3 million listeners tuning each week, up 251,000 year on year.
Ownership of DAB sets continues to grow with 13.6% of adults now living in households with one or more sets. This figure has increased by 22.5% quarter on quarter and a staggering 68% year on year.
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In London, Magic 105.4 is number one with a higher Reach and Audience Share than nearest rivals Capital Radio and Heart 106.2.
GCap Media reports more listeners for the Xfm Network, Choice FM and Planet Rock. GMG Radio publish good results year-on-year but remain similar to last quarter. Chrysalis report the Heart Brand is doing well, including a 12.3% increase for the former Century station in the East Midlands.
TLRC stay mostly static, UBC lose listeners on medium wave but enjoy success with Oneword. Virgin Radio are impressed with Christian O?Connell, adding 46,000 new listeners to the station’s breakfast show.
The share of hours of radio listening via a digital platform has increased to 11.4%, up from 11% in Quarter 4, 2005** and 6.3% in Quarter 1, 2005.
Likewise, listening to the radio via DTV continues to build steadily. 36.5% of adults now claim to have listened to the radio via DTV, a growth of 15% year on year (Q1, 2006 – 36.5% vs. Q1, 2005 – 31.7%).
Internet radio listening is also steadily increasing. It now stands at 20.8% of adults, a growth of 20% year on year (Q1, 2006 – 20.8% vs. Q1, 2005 – 17.3%).
Mobile phones are proving increasingly popular as a means of listening to radio, especially for young adults. 3.2 million adults (8.8% of mobile phone owners) now claim to listen to the radio via their mobile phones and this percentage increases to 21.2% for the age group 15-24 (1.3 million).
Detailed data and individual radio station data, for both BBC and Commercial Radio stations, is available on the RAJAR web site at www.rajar.co.uk and reports from the industry are published on rajar.radiotoday.co.uk.