Emap station Magic 105.4 in London has secured a six-figure sponsorship deal with Brent Cross Shopping Centre as the first-ever sponsor of the Magic Mystery Voices competition. The shopping centre will also be involved in the prize mechanic itself, providing Brent Cross gift cheques to the lucky winners.
As part of the sponsorship, Brent Cross will get on air mentions throughout the promotion, which complement their brand messages over an important trading period in the run-up to Christmas.
Andria Vidler, managing director Magic 105.4, said: “We’re delighted to welcome Brent Cross on board as our first-ever Magic Mystery Voice sponsor. Magic 105.4 believes in engaging its audience by combining premium quality music, programming and promotions. This promotion gives everyone the chance to win major cash prizes and the opportunity to go on a truly memorable shopping spree at Brent Cross — and all in time for Christmas!”
Tom Nathan, General Manager, Brent Cross explained: "Brent Cross is London’s most successful shopping centre thanks to its discerning range of shops, cafes and restaurants. As such there is a very good brand fit between Brent Cross and Magic, and of course with the best-known money game on London radio.
“We are coming up to one of our most important trading times of the year and hope that for three lucky listeners this truly will be a Christmas to remember thanks to Magic Mystery Voices and Brent Cross.”