Emap leads the Digital way

Emap continues to lead the way in national digital services on DAB and other digital platforms such as Freeview.

The Hits is the UK's most listened to national digital only service, now attracting 1,182,000 listeners, with Smash Hits coming in second place with 926,000 listeners.

Dee Ford, group managing director, Emap Radio, said: “Emap is leading the way in the continually evolving world of radio with a strategy of engaging communities both locally and nationally with compelling content available whenever, wherever and however a listener wants it. Our best ever results are thanks to our local teams being insightful about their audiences and delivering the best content.”

In order, the most listened to digital radio services, with listening figures, are:

1. The Hits (1,182,000)
2. Smash Hits (926,000)
3. BBC 7 (697,000)
4. BBC Asian Network (481,000)
5. Planet Rock (422,000)
6. BBC 6 Music (400,000)
7. 1Xtra (394,000)
8. Q (392,000)
9. Heat (296,000)
   10 Mojo (219,000)

Source: RAJAR Q3 2006