Branded radio sets for Virgin

Virgin Radio has teamed up with Roberts to launch the first Virgin branded DAB Digital Radio set. Of course, the Gemini 49 Virgin DAB will automatically tune in to Virgin Radio, and will also feature the famous logo and a dedicated station button.

Says Leslie Burrage, Chief Executive at ROBERTS: “Our relationship with Virgin Radio has been a great way for us to introduce the brand to a younger audience. This new Virgin Radio branded radio will strengthen the appeal of our contemporary DAB models among younger consumers. Modern in style and at a modest £60 it is the perfect entry product for the younger generation, introducing them to DAB and the ROBERTS brand.”

[i]The Gemini 49 Virgin DAB is the slimmest, most compact DAB radio on the market, plus it has the added benefit of a built in battery recharger. Other benefits include 10 station pre-sets, auto clock set and FM/DAB wavebands.

The Gemini 49 Virgin DAB comes in an ‘iPod’ white colourway and has an rrp of £60.[/i]

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