South and West Wales continues to shine as a success story for commercial radio, with Radio Pembrokeshire, Radio Camarthanshire and Scarlet FM continue to out-perform all other local and national services. All services are owned and operated by Town and Country Broadcasting.
South and West Wales continues to shine as a success story for commercial radio, with Radio Pembrokeshire, Radio Camarthanshire and Scarlet FM continue to out-perform all other local and national services.
Even with a drop of 3000 listeners quarter-on-quarter, Radio Pembrokeshire still commands 51% weekly audience reach, with 21,000 more listeners per quarter than BBC Radio 2.
Elsewhere in the group, Radio Camarthenshire and Scarlet FM jointly have 36,000 listeners per week, and Regional Programme Director Andy Griffiths is particularly proud of Bridge FM’s 60% growth in listening hours year-on-year. He commented “These audience figures are a credit to our staff and proof that the key to success is being truly local, relevant and entertaining.
“Over the past year all our stations have seen record revenue growth too. When more and more stations have shown decreasing audiences and revenues, Town and Country Broadcasting continues to buck local radio trends in Wales and indeed the whole of the UK”
The group’s newest station, Swansea Bay Radio, doesn’t receives it’s first set of Rajar figures until 2008.
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