Almost 600,000 more people across the UK are listening to the radio today than three months ago, the latest RAJAR figures reveal. Nearly two million 15-24 year-olds are using their mobile phones to listen, whilst podcasts show 40 per cent increase since this time last year.
Radio listening via analogue and digital platforms, announced for the first time since the introduction of new methodology in January 2007, reveals 12.8% of listening is now via digital – DAB, Digital TV and the Internet) with digital listening hours for Q2, 2007 totalling 136 million hours per week. Overall listening to digital only services is growing quickly, from 905,000 listeners in Q2, 2003 to 6.09 million in Q2, 2007 and during an average week 26.2% of the population (adults 15+) now listen to radio via a digital platform.
A new RAJAR measuring specification was introduced for the latest results. These figures do not take in to account possible changes in TSA and are offered only as a guide.
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