BBC Locals hold their own

BBC local radio stations across the UK are mostly holding their audience. A few noticeable exceptions are BBC Radio Ulster losing two million hours and nine per cent weekly reach. BBC Radio Manchester lost a million hours and a quarter of it's audience since this time last year.

Other stations showing a loss in Quarter 3 include BBC Radio Guernsey (down 7 per cent reach and over 4 per cent share), Lincolnshire (down 6 per cent reach and a quarter of a million hours), Merseyside (down 2.5 per cent of audience share) and Derby (down 3 per cent reach).

Stations showing a rise in listenership includes BBC Hereford & Worcester with one of its highest reaches over the last few years. BBC Radio Leicester, Cleveland and Berkshire show a slight increase also.

BBC London is down quarter on quarter, but back to where it was a year ago at five per cent weekly reach and 1.4 per cent audience share with just over three million average hours. Most other BBC stations stayed roughly the same this quarter.

A new RAJAR measuring specification was introduced for the quarter 2 results. Year on Year comparison figures do not take in to account possible changes in TSA and are offered only as a guide.

Get real time updates directly on you device, subscribe now.

Similar Stories