More tune in to BBC Local Radio
BBC Local Radio fared well in the latest set of audience figures – nearly 7.5 million people are listening to the Corporation's local services every week, and total listening has increased by over 4 million hours, to 79.3 million.
Amongst the BBC Local Radio highlights;
- BBC Radio Manchester increased its reach by over 10% from 194,000 to 222,000, and average hours by over a third, from 6.3 to 8.8
BBC Radio Humberside saw a substantial increase in average hours from 8.8 to 11.2, resulting in station share rising from 12.2% to 14.8%
BBC Radio Lincolnshire recorded increases in reach, hours and share
BBC Radio Merseyside increased total hours by three quarters of a million and share from 13.4% to 15.9%
Although most local stations reported similar figures to last quarter, there were stations that suffered significant losses:
- Radio Cornwall dropped in reach from 36% to 29% and lost over 3% in market share.
BBC WM lost a fifth of its weekly reach, dropping from 313,000 to 250,000, while total hours dropped by three quarters of a million
Scotland returned the best results in the Nations, attracting over 120,000 new listeners in the past three months and increased total hours by over 1.3 million.
[i]Please note: Any figures compared year-on-year are subject to further investigation due to the introduction of a new survey by RAJAR from June '07.[/i]