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Winners and losers for Q4 2007

As part of our RAJAR Q4 2007 analysis and coverage, we bring you the stations with the biggest jumps in figures in the past quarter and in the past year. Due to a change in results services by RAJAR, year on year comparisons may not be a true record of listenership.

[b]=== Q4/07 v Q3/07 Quarter-on-quarter comparison ===[/b]

[b]Biggest Winners in terms of Reach (% of population):[/b]
BBC Radio Norfolk +5
102.7 Mercury FM +5
Q103 +4

[b]Biggest Losers in terms of Reach (% of population):[/b]
BBC Radio Cornwall -7
West FM 96.7 / South Westsound FM / West Sound AM -6
97.6 Chiltern FM -5
107.4 Tower FM -4
Isle of Wight Radio -4
Northants 96 -4
Essex FM -4
2CR FM -4
BBC Radio Cumbria -4

[b]Biggest Winners in terms of Share (% of audience):[/b]
BBC Radio Ulster +5.9
Sovereign Radio +2.9
Channel 103 +2.8
Dearne FM +2.7
BBC Radio Jersey +2.6
Ridings FM +2.6
BBC Hereford & Worcester +2.5
BBC Radio Merseyside +2.5

[b]Biggest Losers in terms of Share (% of audience):[/b]
97.6 Chiltern FM -4.1
Lantern FM -3.6
BBC Radio Cornwall -3.1
Manx Radio -3.0
Dream 100 -2.9
Tay FM -2.5

[b]=== Q4/07 v Q4/06 Year-on-year comparison ===[/b]

[b]Biggest Winners in terms of Reach (% of population):[/b]
106.3 Bridge FM +12
102.7 Mercury FM +8
107.5 3TR FM +6
107 The Bee +6

[b]Biggest Losers in terms of Reach (% of population):[/b]
Dream 100 -14
Isle of Wight Radio -10
Manx Radio -10
107.4 Tower FM -10
Champion 103 -9
BBC Radio Cornwall -8
Lantern FM -8
Leicester Sound -8
2-TEN FM -8
Gemini FM (Torbay) -7
Kingdom FM -7
Fen Radio 107.5 -7
BBC Radio Lincolnshire -6
BBC Radio Newcastle -6
Radio City 96.7 -6
103.2 Power FM -6
Radio Broadland -6
RAM FM -6
Star Radio in Cheltenham -6
Wave 102 -6

[b]Biggest Winners in terms of Share (% of audience):[/b]
106.3 Bridge FM +7.2
104.7 Island FM +5.5
107.5 3TR FM +4.5
103.4 Sun FM +4.4
Real Radio Scotland +4.2
Severn Sound +4.0

[b]Biggest Losers in terms of Share (% of audience):[/b]
Dream 100 -7.9
102.5 Radio Pembrokeshire -7.8
Gemini FM (torbay) -7.6
Radio Borders -5.8
Champion 103 -5.8
96.9 Chiltern FM -4.7
Lantern FM -4.6
Spirit FM -4.6
Manx Radio -4.6
Red Dragon -4.3
BBC Radio Shropshire -4.1
96.2 The Revolution -4.0


Please note: Any figures compared year-on-year are subject to further investigation due to the introduction of a new survey by RAJAR from June '07.

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