Birmingham's BRMB has launched a new motors classified service under the banner of BRMB Motors. The service is believed to be a first for a major commercial radio group.
The website, unveiled in July is available to anyone wanting in Birmingham wanting to sell or buy a car.
BRMB Motors follows the launch of the Local Guides service in June and may expand to other stations within the GCap portfolio.
BRMB's Head of Sales Paul Cranwell says “There is a huge market of classified sellers that have used local newspapers or national online sites, and BRMB Motors will complement this.
"Our offering focuses on vehicles available in the local area so you don't have to travel half way across the country to buy what is generally on your door step."
Posted on Friday, August 8th, 2008 at 9:03 am by RadioToday UK