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Sign of The Times at LBC 97.3

The Times newspaper has signed a six month breakfast sponsorship deal with LBC 97.3, centered around Nick Ferrari’s Breakfast show.

The six figure deal has been brokered by Global Radio’s Account Manager Jessica Whitney and Mindshare. The activity will run for six months commencing on Monday 8th September in Nick Ferrari’s show, Monday to Friday 7-10am on LBC 97.3

The package consists of sponsorship and presenter read ads, using live newspaper editorial content from The Times that will change daily on LBC to reflect the content of the day’s newspaper.

LBC 97.3 Programme Director, Jonathan Richards, said: “I am delighted that the Times have committed to a long term partnership with our flagship show. Nick and the breakfast team look forward to working closely again with the highly talented team at News International”

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