4’s Bottom Line goes global
The Bottom Line, BBC Radio 4's regular insight into the world of business, presented by Evan Davis, is set to reach brand new global audiences for six weeks from mid-February.
For the first time, The Bottom Line will welcome television cameras into the recording studio to film for broadcast on the BBC News channel and to international audiences on BBC World News. It will become the first Radio 4 programme to be available on radio, two television networks, online and as a podcast.
Mark Damazer, Controller, Radio 4, says: "I am pleased that The Bottom Line is spreading its wings. I had long wanted a programme on Radio 4 which brought together leading business men and women to discuss a broad range of serious – and less serious – issues. It is very gratifying that its approach will now be available to many others."