BAUER: Highest reach for Kiss and Magic
The Magic and Kiss networks are giving Bauer Media much to celebrate this quarter as the latest RAJAR results give both brands their highest ever reach.
Magic 105.4 London is the most listened to music station in London, with only Radio 4 ahead, whilst Kiss gets its highest ever reach.
Some of Bauer’s former Big City stations, now part of the Bauer Place Portfolio are attracting a bigger audience at breakfast than Chris Moyles – including at Metro Radio where presenter Tony Horne recently disappeared.
Around the group, Clyde 1, Cool FM, Radio City and Wave 105 are all up. Radio Aire has cut a third of its TSA out of its survey, meaning the station now has a weekly reach of 21% – not seen since 2005.
Steve Parkinson, managing director of Bauer Radio London, said: ‘Our London team is rightly celebrating today’s figures — with both Magic and Kiss enjoying their highest audiences ever. Quite an achievement. Magic is playing the BBC at their own game by using other Bauer platforms such as magazines and TV to promote our service, and Kiss continues to connect with millions of young consumers across radio, and via a huge increase in app downloads and online listening.’
Dee Ford, group managing director radio, Bauer Media said: ‘I am very pleased to see that the strategy behind Bauer Place Portfolio and Bauer Passion Portfolio is continuing to pay dividends, as we return another strong set of results. I am particularly pleased to see Magic 105.4 return to number one spot in London, with the largest reach of all music stations, including the BBC. Commercial radio as a whole is performing very well and listening hours are up across the board. The rise in digital radio listening hours and reach is also a great story as The Hits and Smash Hits have a positive quarter under the Bauer Passion Portfolio. The Bauer Place Portfolio continues to focus on local programming and we are thrilled to see our hours continue to grow, reflecting our ambition to be big in all the right places. The results make Bauer commercial market leader for reach and share in each of our 21 markets.’