Swansea station 102.1 Bay Radio has gone live on the regional digital radio multiplex covering South Wales and the Severn Estuary.
It joins sister station Nation Radio, which has lowered its bitrate on the MXR-owned multiplex to create space.
The move, which happened earlier this week, makes Bay Radio the third station owned by Town and Country Broadcasting to be available on DAB. The other is NME Radio which is available on a number of multiplexes all over the UK, with Reading and Basingstoke the latest where it’s recently been added.
Town and Country Managing Director Martin Mumford told us: “Whilst the terrain of Wales means it’s almost certain that DAB will never fully replace FM without public subsidy, we also recognise that many people do have DAB sets and are therefore happy to support the platform by making our services available where we can.”
Diane Wray from MXR told RadioToday.co.uk: “MXR is delighted to be broadcasting more station choice to DAB listeners in South Wales and the Severn Estuary.”
Town and Country are the majority shareholder in the MuxCo multiplex for Mid and West Wales which was awarded a licence by Ofcom in 2008 but has yet to start transmission. When it does, the group’s Radio Carmarthenshire and Radio Pembrokeshire are expected to be on it.